One of the biggest challenges businesses face is standing out.
We understand how frustrating it is to have great products and great people, yet struggle to generate interest and leads from customers. You put effort and passion into your work, but don’t see the fruit of your labor.
VIDEO SOLVES THIS PROBLEM.
Without the Five Essential Video Assets for Growth, business will stagnate in an increasingly visual online marketplace. How much is it already costing to not stand out from the competition?
The Five Essential Video Assets for Growth
1. LEAD GENERATING VIDEOS
The backbone of any marketing strategy is finding new customers and acclimating them to your brand. Your business needs first-point-of-contact pieces as ads to drive new leads in the door and start the sales funnel for prospects.2. LANDING PAGE ASSETS
When customers are directed to a landing page with custom messaging correlated to your ad, they are met with with video and photography laying out the value of your product and how it will solve their problem.3. BRAND VIDEO
Front and center on your main webpage, it’s tempting to make it all about you. Yet still, it’s all about your customer - how your company makes their life easier, better, and saves them money - all with stunning visuals of your brand.4. PRODUCTS AND SERVICES ASSETS
Equip each product and service in your lineup with a product video, customer testimonials, and photography. When customers are in the research phase, your solution is the one they remember.5. CLIENT EXPERIENCE ASSETS
Client experience is the long game - when they have a great experience, they’re more likely to stick around and more likely to tell others about your company. We elevate your experience with visual how-to pieces, FAQ’s, and customer education.These Five Essential Video Assets:
• Capture and hold attention better than any other medium
• Instill emotions in the viewer around your brand
• Showcase real products & people in real situations to build trust
• Humanize your brand and build a company identity that’s memorable
How Our Content Plans Work:
STEP 1: SET PRIORITIES
We’ll learn about your business and current marketing strategy, and see where there are gaps and areas for improvement. We’ll plan out a content calendar, start scripting, and schedule production sessions.
STEP 2: EXECUTE PRODUCTION
To make things less disruptive for your business, we spread out production in half-day increments over time. We’ll help identify key personnel for each piece.
STEP 3: PLACE ASSETS AND GROW
We bundle a guide with the content we deliver about how to implement it properly in your sales and marketing strategy. These assets can integrate with your current search ads, social ads, and website immediately.
Our Base Content Plan Includes:
• Monthly High-Quality Video Creation
• Still Photography
• Quarterly Strategy Consultations
• Our Exclusive Video Growth Playbook
• Closed Captioned and Social-Ready Deliverables
Monthly Cost Comparison
Our Content Plan vs In-House Production
COST ITEM
VideographerFilm & Photography EquipmentEditing SoftwareComputer EquipmentEmployee Benefits & LiabilityIncludedIncludedIncludedIncluded$500Continued Training & DevelopmentOperational Resources & SupportAdditional Labor for FilmingTotal Monthly InvestmentPACK FILMS
IncludedIncludedIncludedIN-HOUSE
$6250$2500$50$250$250Included$200$1000$11,000What Clients Say:
Not standing out is already costing you money.
If you don’t invest in video production, your business may continue to struggle to differentiate itself from the competition and generate leads. The marketplace is crowded, and without the ability to connect with customers in a meaningful way, you’ll lose out on their business - impacting your bottom line.
If you do implement video correctly, your business will have a powerful tool for making an impression. Imagine how good it will feel to know that every first impression you make puts your absolute best foot forward. We think video is more than a necessary cost - it builds trust with customers, separates you from the competition, and helps your business grow. An investment today pays back exponentially over time.
